The Best New Amazon Beauty Releases: January 2025


10 New Amazon Beauty Arrivals That Are Too Good to Gatekeep featured image

Trust me: even if Amazon isn’t your usual go-to for beauty products, their latest collection is worth checking out. From a nail strengthener praised by manicurists for its salon-quality shine to fresh releases in makeup and skincare from beloved brands like L’Oréal and e.l.f., there’s something for everyone. Plus, join the glycolic acid haircare trend with a five-minute hair mask that shoppers rave leaves hair looking sleek and glossy.

#1

Maybelline Super Stay Lumi-Matte Foundation

The Maybelline Super Stay Lumi-Matte Foundation strikes the perfect balance between coverage and comfort. Its full-coverage formula provides a flawless finish while remaining lightweight, so your skin feels breathable. The matte finish adds a polished look, yet it subtly lets your natural radiance shine through. With 24 versatile shades, finding your perfect match has never been easier—all at an affordable price point.

Maybelline Super Stay Lumi-Matte Foundation

Why It’s a Must-Have

  • Full coverage with a lightweight feel
  • Matte finish with a natural hint of luminosity
  • Available in 24 skin-tone matching shades
  • Affordable and long-lasting

#2

L’Oréal Paris Lumi Le Glass Highlighter Stick

The L’Oréal Paris Lumi Le Glass Highlighter Stick brings a radiant, light-reflecting glow to any part of your face or body. As an exciting addition to the beloved Lumi line, this highlighter stick is perfect for enhancing your cheeks, brow bones, forehead, neck, or collarbone with a natural, luminous finish. It’s a must-have for fans of the Lumi Glotion who want an easy-to-apply product for a touch of brilliance.

L’Oréal Paris Lumi Le Glass Highlighter

Why It’s a Must-Have

  • Drugstore pricing with luxury-like results
  • Easy-to-use stick format for precise application
  • Affordable and long-lasting

#3

No7 Pro Artist Soft Glow Cream Bronzer

The No7 Pro Artist Soft Glow Cream Bronzer is making waves in the beauty world, earning high praise for its rich, toasty finish and easy blendability. Beauty influencer Bethenny Frankel even called it “better than CHANEL,” and it’s available for under $20—making luxury glow attainable for everyone. Perfect for sculpting and adding warmth to your look, this bronzer gives your skin a sun-kissed, cocoa-toned radiance that’s hard to beat.

No7 Pro Artist Soft Glow Cream Bronzer

Why It’s a Must-Have

  • Smooth, creamy texture for effortless blending
  • Creates a natural, sun-kissed glow
  • TikTok-approved by over 2 million beauty enthusiasts

#4

e.l.f. Glow Reviver Lip Oil

The e.l.f. Glow Reviver Lip Oil is a must-have for anyone looking to achieve nourished, glossy lips with a hint of sheer color. Its juicy, non-sticky formula hydrates while adding a radiant shine that’s perfect for any occasion. Affordable yet luxurious, this lip oil is an easy addition to your beauty routine without breaking the bank.

e.l.f. Glow Reviver Lip Oil

Why It’s a Must-Have

  • Nourishes and hydrates lips
  • Non-sticky formula with a smooth, glossy finish
  • Sheer, universally flattering color
  • Budget-friendly at just $8

#5

LANEIGE Neo Blurring Powder

The LANEIGE Neo Blurring Powder is your new go-to for achieving a soft, matte finish without sacrificing your skin’s natural glow. This ultra-fine, lightweight powder absorbs excess oil and minimizes shine, leaving your complexion looking smooth and flawless. Infused with blue hyaluronic acid, its unique teal hue hydrates while a blend of three non-drying powders ensures your skin stays radiant and comfortable throughout the day.

LANEIGE Neo Blurring Powder

Why It’s a Must-Have

  • Absorbs excess oil for a soft-matte finish
  • Keeps skin hydrated with blue hyaluronic acid
  • Non-drying formula maintains your natural glow
  • Lightweight texture for a smooth, flawless look

#6

SHEGLAM Crystal Jelly Glaze Stick

The SHEGLAM Crystal Jelly Glaze Stick is a versatile beauty must-have that has taken Amazon by storm. This creamy, multi-use stick offers a hydrating formula with a shimmer finish, making it perfect for use as an eyeshadow, highlighter, or even a lip balm. Whether you’re going for a subtle glow or an eye-catching look, this viral sensation delivers dazzling results at an unbeatable price.

SHEGLAM Crystal Jelly Glaze Stick

Why It’s a Must-Have

  • Multi-purpose: Use as eyeshadow, highlighter, or lip balm
  • Hydrating formula with a creamy, shimmer finish
  • Compact and travel-friendly design

#7

COSRX Advanced Snail Mucin Glass Glow Hydrogel Mask

The COSRX Advanced Snail Mucin Glass Glow Hydrogel Mask is a skincare powerhouse, harnessing the hydrating and regenerative benefits of snail mucin. Infused with 25% snail mucin, this mask not only moisturizes but also repairs and calms all skin types. As the mask transitions from opaque to transparent, it signals the full absorption of its potent ingredients, including niacinamide, hyaluronic acid, and ceramides, leaving your skin glowing, soothed, and visibly healthier.

COSRX Advanced Snail Mucin Glass Glow Hydrogel Mask

Why It’s a Must-Have

  • Packed with skin-nourishing ingredients like niacinamide and hyaluronic acid
  • Calms and brightens for a healthy, youthful glow
  • Innovative hydrogel formula ensures full absorption

#8

L’Oréal Paris EverPure Glossing 5-Min Lamination Mask

The L’Oréal Paris EverPure Glossing 5-Min Lamination Mask takes the viral “glycolic acid hair hack” to the next level. By combining glycolic acid with sulfate-free glossing technology, this mask not only exfoliates your scalp to remove dead skin cells but also seals hair fibers for unparalleled shine. In just five minutes, this innovative formula boosts hydration, reduces itchiness, and leaves your hair silky, smooth, and visibly glossy.

L'Oreal Paris EverPure Glossing Lamination Hair Mask

Why It’s a Must-Have

  • Infused with glycolic acid to exfoliate and hydrate your scalp
  • Seals hair fibers for intense, mirror-like shine
  • Works in just 5 minutes for quick, salon-like results
  • Free from sulfates, making it gentle on all hair types

#9

REVLON Super Lustrous Glass Shine Lip Balm

The REVLON Super Lustrous Glass Shine Lip Balm combines the nourishing benefits of a lip balm with the luxurious look of a liquid lipstick. Infused with hyaluronic acid, aloe, and rose quartz, this balm hydrates and plumps your lips, leaving them smooth and glossy with a radiant finish. Its buttery texture glides on effortlessly, providing a polished, high-shine look perfect for any occasion.

REVLON Super Lustrous Glass Shine Balm

Why It’s a Must-Have

  • Hydrates and nourishes lips with hyaluronic acid and aloe
  • Adds a plumping, glossy finish with rose quartz infusion
  • Buttery texture for smooth, easy application
  • A perfect blend of skincare and makeup benefits

#10

Manucurist Active Glow™

The Manucurist Active Glow™ nail polish brings French sophistication to your fingertips while prioritizing nail health. This “nail spa in a bottle” is a one-step, strengthening polish infused with antioxidants, AHAs, and almond oil. It delivers hydrated, healthier nails with a high-gloss finish that lasts up to a week—no base or top coat required. Available in Blueberry, a sheer cool-rose hue, and Raspberry, a peachy pink shade, it’s the perfect blend of beauty and care.

MANUCURIST ACTIVE GLOW BLUEBERRY

Why It’s a Must-Have

  • Strengthens and hydrates nails with AHAs and almond oil
  • Vegan, cruelty-free, and nail-health-focused
  • Mirror-like shine with no need for base or top coat
  • Two chic shades: Blueberry (cool-rose) and Raspberry (peachy pink)

Conclusion

From nourishing lip balms to salon-quality nail polishes, these Amazon beauty finds showcase the perfect mix of innovation, affordability, and effectiveness. Whether you’re looking to upgrade your skincare, achieve a flawless manicure, or revitalize your hair routine, these trending products deliver results that live up to the hype. Explore these must-haves today and discover how small beauty upgrades can make a big impact on your daily routine.

Ready to elevate your beauty game? Click through to shop these products and treat yourself to the best in beauty!

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